👋🏻Hi, I am Zeynep!
A passionate UX designer with a knack for turning complex ideas into seamless, intuitive experiences. With a strong foundation in AI, gained from MIT, and extensive experience managing teams and stakeholders at global organizations like Apple, Google and Dow, I thrive at the intersection of innovation, strategy, and creativity.
I’ve had the privilege of leading design initiatives, mentoring future designers, and crafting solutions that not only solve problems but delight users. Whether it’s designing for AI-driven tools, creating sandbox environments for sensitive data, or shaping long-term planning tools, my focus is always on empowering users and creating impact.
Welcome to my design world—where thoughtful design meets meaningful experiences.
Let’s create something incredible together!
Results-Oriented UX Design Leadership
As a User Experience Design leader, I have led the end to end design of six major projects spanning mobile, desktop, and tablet platforms. These initiatives have significantly contributed to the long-term vision and operational efficiency of the organizations I’ve worked with. By designing mobile apps, sensitive internal tools, and strategic planning solutions, I’ve helped drive both user satisfaction and business growth.
My work has resulted in measurable financial impact, including:
- Increased user retention and revenue generation, contributing an estimated $2M in additional annual revenue.
- Streamlined data processing workflows, saving $750K annually in operational costs.
- Delivered high-ROI planning tools that have influenced strategic decisions, with a projected $50M in long-term financial value.
By leveraging user-centered design principles and aligning product experiences with business objectives, I have consistently achieved 200%+ ROI across key projects.
Experience
Senior User Experience Design Lead | Dow, Remote
January 2022 – Present
– Spearheaded strategic design initiatives, aligning with business goals and user needs to deliver enterprise-scale digital solutions.
– Facilitated workshops to understand problem space, define project vision, articulate requirements, and inspire cross-functional collaboration.
– Conducted comprehensive user research to inform problem definition and ideation.
– Led the end to end design of six major projects spanning mobile, web, and tablet platforms.
– Designed high-ROI digital experiences that have influenced strategic decisions, increased user retention and revenue generation, with a projected $50M in long-term financial value.
– Designed and implemented personas, user journeys, wireframes, and high fidelity interactive prototypes for intuitive experiences.
– Led agile teams in integrating AI technologies to enhance user interactions across digital platforms.
– Conducted usability testing, iterating designs based on feedback to ensure optimal user satisfaction and business alignment.
– Managed and mentored junior designers, fostering professional growth and advancing team design capabilities.
UX Design Manager | IT Society, Remote
August 2024 – Present
– Volunteering as a UXD Manager at IT Society, a nonprofit organization.
– Reviewed and selected candidates for the UX Design Intern role, identifying top talent.
– Guided interns on the design and development of a badging tool, establishing design direction and defining key features.
– Led weekly meetings with the interns and attended cross-functional team meetings to review progress, conduct design critiques, and ensure cohesive project execution.
– Provided oversight and guidance on UX/UI tasks, ensuring project goals aligned with branding and strategic objectives.
Senior UX QA Lead | Google, Mountain View
March 2019 – January 2022
– Contributed to the Google Assistant team, enhancing conversational AI systems for optimized user interactions.
– Directed a team of 5-25 UX QA analysts, ensuring workload distribution, task assignment, and adherence to quality standards.
– Analyzed user behavior data to refine product functionality, ensuring high performance and localization accuracy.
– Developed annotation guidelines for NLP, ASR, and text-to-speech systems, streamlining cross-functional collaboration.
– Partnered with UX researchers, designers, and engineers to improve AI-driven user experiences and interface designs.
– Advocated for user-centric principles, incorporating feedback to craft intuitive, enterprise-grade interfaces.
– Trained and mentored team members, fostering skills in UX research, analysis, and quality assurance.
UX Designer | Honeycomb.Ai, Remote (Canada)
2021
– Collaborated with the CTO and a team of UX designers to redesign key screens in the mobile experience.
– Provided UX recommendations and visuals designed in Figma using the company’s UI assets.
– Designed mid-fidelity screens to address users’ pain points with possible solutions.
– Conducted heuristic analysis and competitive analysis to inform design decisions.
– Created user stories, moodboards, and wireframes to visualize and communicate design concepts.
QA Team Lead | Apple, Cupertino
December 2014 – May 2016
– Led a team of 17 linguistic analysts to support Siri’s AI-driven voice recognition improvements.
– Directed quality assurance for multilingual datasets, ensuring accuracy in functionality and localization.
– Identified process inefficiencies, implemented solutions, and documented improvements for future projects.
– Collaborated with ML engineers to analyze user queries and refine data training sets for voice recognition systems.
– Developed and standardized training materials to enhance team performance and productivity.
Linguistic QA Analyst | Apple, Cupertino
August 2014 – May 2016
– Reviewed data in mobile and web-based apps, researching, tagging, annotating, rating, and analyzing user queries to train the voice recognition tool.
– Isolated bugs to ensure content accuracy, focusing on functionality, translation, and localization.
– Collaborated with a team of ML engineers, analysts, and project managers to support product development.